There are many times when customers reach out to us to help them increase their response rates. When that happens, the first question is “What was the response rate on your last mailing?” Now you ...
I sent out direct mail for the first time in a while the other day.I hadn't sent any since I first opened my practice, so it ...
Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...
One of the best things about this time of year is that it’s perfect for yard sales. But judging by what I’ve seen around suburbia over the last few weeks, a lot of folks are missing a good opportunity ...
Scott Swedenburg of Mail Enterprises, Birmingham, Ala., offered those "50 Direct Mail Tips" in remarks before CUES' Marketing, Operations and Technology Conference here. Acknowledging that some of the ...
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Postcards vs. letters: Which is the better direct mail marketing strategy?
Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.
Over time, mail pieces can become boring and less effective, because we end up using the same formats over and over again. Have you considered spicing up your next mailer? There are a lot of different ...
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