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How McDonald's Digital Menus Make You Order More
In a world where QR-code menus and ordering food from your phone is the norm, you're probably not fazed by ordering on digital menus that update constantly. Since 2018, McDonald's has been ...
Digital signage providers have been touting the benefits of outdoor digital menu boards for quick-service restaurants for several years — but operators shied away from their high cost and limited ...
While the core focus of any restaurant might be to serve delicious, lip-smacking food, restaurants still invest a lot of time and money on paper menus and chalkboards. These two have been dominating ...
Burger King’s recently completed rollout of digital menu and marketing boards to nearly all domestic locations marked a first among large chains, but it was just one of several recent developments ...
How this strategy can help brands drive guest loyalty and sales. Sponsored by WAND. Consumers now routinely expect dynamic digital content, which they receive through smartphones, televisions, and ...
Designing a great traditional menu and a great digital menu board are two wildly different tasks. Even if your dine-in menu is a design marvel, you can’t just convert it to digital board format and ...
There’s no denying the benefits of digital menu boards: easy-to-read graphics and attractive animation; the ability to change menus from any location via the cloud; and, in some cases, interactive ...
Benjamin Claeys is CEO of QR TIGER, MENU TIGER and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. Like many others, we scrambled to adapt. The speed at which restaurants ...
Facing stiff competition from climbers like Shake Shack, plus a growing demand for healthier options from the public, McDonald’s, the once-undisputed king of fast food, has had to watch its throne ...
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