A new study shows that the brain activity behind decision-making is far more widespread across the organ than first thought.

A first-of-its-kind brain map shows decision-making signals spread across 95% of the brain, reshaping neuroscience research.

Decision-making is a complex process involving multiple regions of the brain. This study marks the beginning of new ...

This important study applies a novel signal decomposition method to disentangle distinct signals contributing to the decision-making process, and provides convincing evidence for the operation of ...

The findings of another paper, published by a team of Canadian and Australian researchers in January 2025, had even wider implications for the use of AI in business communication. The researchers ...

The process of communicating and engaging with patients is dependent upon two foundational pillars of patient-centric care: participating in shared decision-making and obtaining informed consent ...