With the cost of acquiring new app installs skyrocketing, keeping users engaged who have already installed is critical for maximizing acquisition spend and customer lifetime value. Urban Airship’s ...

Customer churn remains a huge issue for telcos, but AI could be the key to changing that. Or, it could fail to live up to its ...

Dr. James McCaffrey from Microsoft Research presents a complete end-to-end demonstration of decision tree regression using the C# language. Unlike most implementations, this one does not use recursion ...

Analytics is often associated with online marketing as a way to measure visits to a website and online commerce. Yet as brands increasingly rely on apps and websites to entice customers, they are ...

Dr. James McCaffrey presents a complete end-to-end demonstration of decision tree regression from scratch using the C# language. The goal of decision tree regression is to predict a single numeric ...