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A shift to more casual weddings has also made David's Bridal's elaborate dresses and gowns less appealing to some brides.
National retailer David's Bridal says it once supplied 1 in every 4 dresses for nuptial ceremonies across the U.S.
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Can David’s Bridal Sell $10,000 Dresses? - MSN
David’s Bridal, the country’s largest wedding-dress retailer, believes it has a solution for getting its business back on track two years after declaring bankruptcy: $10,000 dresses.
More brides are opting to dress casually for their weddings, causing problems for stores like David's Bridal.
Together, they will offer fun dresses going beyond bridal for everyday wear but still embody the same sophistication and elegance synonymous with the Oleg Cassini name.
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