Being a data scientist was supposed to be "the sexiest job of the 21st century". Whether the famous Harvard Business Review aphorism of 2012 holds water is somewhat subjective, depending on how you ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Today, there is greater demand than ever for better and more quantifiable connections ...

This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Deepnote, a startup that is building a data science platform on top of Jupyter-compatible notebooks, today announced that it has raised a $20 million Series A round co-led by Index Ventures and Accel, ...

Data science and related fields, including artificial intelligence, business intelligence, and big data, are seeing tremendous growth. Data is important in numerous industries, from healthcare to ...

Raffi Simonian wanted to give students experience in solving real-world business and technology problems. That’s why he decided to lead the UCLA Epicenter, which partners with companies to create ...

Marketing is one of the most interdisciplinary-rich academic areas at Chicago Booth. Our marketing professors study and teach the quantitative and qualitative areas of marketing—from the mental ...