Customer churn remains a huge issue for telcos, but AI could be the key to changing that. Or, it could fail to live up to its promises.

Think of all the hard work that goes into attracting customers—marketing awareness campaigns, sales rep training, time spent with prospects making the pitch, negotiating the price, agreeing to terms.

Understanding customer churn is critical to sustaining a healthy business. Knowing how and why customers leave and what can be done to win them back underpins efforts to target new markets and product ...

Churn is more than outright defection; it can also include silent attrition, where customers remain nominally active but reduce engagement, spending, or product adoption. High churn rates erode ...

Analytics is often associated with online marketing as a way to measure visits to a website and online commerce. Yet as brands increasingly rely on apps and websites to entice customers, they are ...

The pace of business is faster than ever before. Many organizations are mired in the muck of outdated systems and data silos, which render them incapable of moving at the speed of change. From a ...

Customer loyalty isn't earned the same way it was 20 or even just three years ago. Competition over consumers' discretionary income remains hot. Inconsistency, poor connection, lack of trust. Just ...

What Is Customer Churn Rate? The customer churn rate is a critical metric that evaluates how well a brand retains its customers. It represents the percentage of customers who stop making purchases or ...