There is an almost irresistible pull to that signal, and although it varies from program to program, it means the same thing, "you've got mail!" It's really a necessary task, but for far too many ...

Research undertaken by James Hurman and Peter Field points to a "Creative Commitment" metric as having a strong correlation with campaign effectiveness. Brands and agencies have a new metric that can ...

Explains the correlation between Creative Commitment and the Creative Effectiveness Ladder, and at the impact of greater commitment on overall campaign performance. Greater commitment is required for ...