I want to give you a complete walk-through of setting up Google Ads. The Google ad platform is designed for running ads on Google.com as well as YouTube. To sign up, go to ads.google.com You can use a ...

Ad headlines are one of the foundational building blocks of your campaign. These tiny bits of text create a first impression for your target customer, and play a real role in convincing them to click ...

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...

You’ve set up your Search campaigns, you’ve got your headlines and your descriptions, and your final URL. So your ad is done, right? Not necessarily! Assets (formerly known as Extensions) are an ...

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

Google Ads just updated Responsive Search Ads to improve asset pairing and messaging consistency. Here’s what’s changing and how it could impact your PPC performance. Up to 2 headlines can now show in ...

Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, images, and video. Every day, marketing teams face a crucial decision: Should ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.