Some of the corporate logos for which Paul Rand is best remembered. (image via irishtimes.com) Before the 1950s, most advertising was just copywriting paired with an image with little thought to the ...

If you've always noticed something odd about the HBO logo on their streaming platform, here's why: it's poorly designed.

Honda unveils its first new automotive logo since the 1980s, signaling a major strategic pivot. Discover how this redesign ...

When a company decides to completely rebrand itself, it often comes from a place of hope or desperation. A failing company might scramble to dispel negative feelings associated with its current look.