We take seamless computer animation for granted these days. It’s hard not to when it’s growing increasingly difficult to decipher between reality and various simulated worlds. But computer animation ...

The best animated logos often add a new dimension to a brand identity and help make it even more memorable. Logo animation can range from subtle movements to complex 3D effects, but at either extreme, ...

Logos are the visual pulse of a brand — they communicate before words, they endure longer than campaigns, and they convey ...

It may have been 20 years ago, but I can still vividly remember seeing Toy Story in my local movie theater. From the rigid recreated marching of the Army Men at the start of the film, to the ...

Perhaps the most infamous clip of Hayao Miyazaki—the Studio Ghibli co-founder whose name remains synonymous with the studio’s work—is of his reaction to a CGI animation demo: “I would never wish to ...

Carroll School of Management associate professors Henrik Hagtvedt, left, and S. Adam Brasel studied the impact of "agent animation" company brand logos on consumers. (Lee Pellegrini) Animated logos ...