Indeed defines cause marketing as a “type of campaign in which a for-profit business seeks to advocate for a social cause while increasing profits.” In this way, cause marketing is different from ...

For those first entering cause marketing observers have plenty of advice; but most import—pick a cause you believe in. “The fact that our family is personally touched by this issue and we are ...

Running a cause-related marketing campaign can enhance a brand’s image by aligning it with meaningful social or environmental causes that resonate with its target consumers. Campaigns that show a ...

Fall is in the air, and that means brands are planning holiday promotions. The season of buying is also the season of giving, and Q4 is prime time for brand + charity partnerships and cause marketing ...

Cause marketing—as practiced by Ben & Jerry promoting environmental issues—is a wonderful tool if it resonates with your customers and makes sense in terms of pairing the right products with the right ...

Wild Turkey has returned with its annual Thanksgiving “give back” campaign, this year benefiting a nonprofit that helps food banks across the country. The Farmlink Project identifies surplus produce ...

Cause marketing is hard to sustain, but Dove picked a good cause to champion. Body Image Dissatisfaction has long been a concern, rising with the spread of mass media and then exploding along with ...

We spoke with Verizon Value CMO Cheryl Gresham about the inspiration behind the campaign and how it’s expanding reach behind its typical target market. We spoke with Light + Fit about the program and ...

Marketing is an industry propelled by change. Staying on top of the next device or newest ad format is likely what keeps most brand marketers up at night. There will always be buzzwords, trends and ...

Cannabis brand Spherex has found a lot of success leaning into activity-based events—a strategy Katie Mattox, vp-marketing, says was “partially intentional, partially by accident.” After hosting a ...