Choosing a name for your business is more than just picking something that sounds nice. It’s about creating a unique identity that resonates with your audience and represents your brand values.

A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

Think you have a clever name for your business? Good! But you also need to make sure that name isn't being used by someone else--and that you protect it once you're sure it's yours to keep. Choosing a ...

Lieba Golden-Koulendros got into the naming business by accident. “I met up with an old friend who happened to be working at a branding firm where they had just developed the name Viagra,” said Golden ...