The freshly constructed entrance to a new national-service campus in Gelephu Mindfulness City, on Nov. 5Sarker Protick for TIME The drive up to Phulari viewpoint snakes for three miles along dirt ...

Swaminathan S Anklesaria Aiyar is consulting editor of The Economic Times. He has frequently been a consultant to the World Bank and Asian Development Bank. A popular columnist and TV commentator, ...

In a significant decision to attract more tourists to its serene land, Bhutan has done away with the mandatory travel insurance for tourists applying for a visa. The Royal Bhutan Government’s move is ...

Travel Weekly Editor in Chief Arnie Weissmann recently traveled to the tiny Himalayan kingdom of Bhutan. His third dispatch follows. Click to read his first and second dispatches. THIMPU, Bhutan — ...

Bhutan can be converted into a spiritual destination in the world by branding and marketing aggressively. It is possible to do so since Bhutan is a spiritual nation and a home for peace and happiness.

The new brand campaign is supposed to “both reflect and appeal to the values and spirit of Bhutan, its people, and the conscious traveler”. On October 3 earlier this year I had written a piece in the ...

A Buddhist kingdom where GDP has been replaced by an index of Gross National Happiness: This is one of the images Bhutan cultivates abroad. For almost a quarter of a century, the reclusive mountain ...