More on the Barney Toy Line Beloved purple dinosaur returns with self-love initiative, including all-new toys, original programming and a parent companion guide for fostering healthy self-image in ...

The company made the announcement on Feb. 13, saying that besides a Barney TV show, there will be a movie, online content, music and merchandising — including kids’ toys, books and clothing.

"JAKKS Pacific is the ideal partner to create toys that capture the magic of Barney," said Jamie Cygielman, Senior Vice President, Consumer Products, HIT Entertainment.

Barney might look a little different but Josh Silverman, who is the chief franchise officer and global head of consumer products at Mattel, said the loveable dinosaur's message will be the same.

The beloved purple dinosaur is back. Get ready for the exciting new Barney toy line launching in June 2025, designed to inspire creativity and emotional growth in children.

EAST AURORA, N.Y. — An iconic children's character is making a comeback. Toy maker Mattel announced Monday that they be relaunching the Barney franchise. Barney will be marketed to a new ...

A “string mouth” Barney plush toy, made by Dakin Toys for the Lyons Group as a gift for members of the Barney Fan Club. Barney is a popular children’s television character, a purple and green dinosaur ...

Mattel, Inc. said Barney will be returning to TV and film. Plus, there will be YouTube content, along with music and "a full range of kids’ products" such as toys, books, clothing, and more.

Mattel, Inc., a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, announces an all-new Fisher-Price ® Barney toy line inspired ...