The failure of so many polls to predict the outcomes and margins of the last two presidential elections underscores the maddening challenge faced by social scientists who try to predict actual ...

The BBVA Foundation Frontiers of Knowledge Award in Social Sciences has gone in this seventeenth edition to social psychologists Icek Ajzen (University of Massachusetts Amherst), Dolores Albarracín ...

Forbes contributors publish independent expert analyses and insights. Isaac Mizrahi writes about multicultural marketing and business. Amid the recent US Independence Day weekend celebrations, one ...

Attitudes are sets of feelings and beliefs that both influence and justify behavior. An attitude of entitlement, for example, predicts and justifies rude and controlling behavior. Although specific ...

To take ownership of a decision, project or task, leaders or those aspiring to become leaders need to assume both the initiative to carry it out and the accountability for every facet of the outcome.