Apple has refreshed its App Store marketing tools for developers today with the ability to create custom assets and links including new QR codes and short links. Apple detailed the news on its ...

The InstantScan service from 1App attempts to provide a solution for marketers hoping to drive app downloads by accessing a cloud-based mobile operating system called OneOS, which turns apps into ...

Apple today informed developers that it is making new App Store marketing tools available for use, providing developers with a simple way to create short links, embeddable code with app icon and ...

Fast food chain Chick-fil-A boosted downloads of its mobile app by 14% by showing a QR code in its digital signage, according to an analysis by the brand's vendor on the campaign, UPshow, that was ...

Correction: A previous version of this story did not make it clear that 1App, and not Starbucks, ran the QR code test. The InstantScan service from 1App attempts to provide a solution for marketers ...