A 360-degree video ad campaign has been launched to promote Disney’s musical Aladdin on Broadway. The ad, created by Disney and its agency Serino Coyne, places viewers on stage with Aladdin and the ...

2 David Hyde Pierce, Danielle Brooks, Ayo Edebiri and Jin Ha Will Lead YOU'RE A GOOD MAN, CHARLIE BROWN at Encores! Disney's Aladdin on Broadway has created a new 360 video experience. The VR video ...

You won't need a magic lamp to discover a whole new world on Broadway. Disney’s Aladdin, brings the beloved animated film to dazzling life on stage. Now in its ninth year on Broadway, Aladdin whisks ...

As part of the campaign, viewers can watch the show’s premiere musical number 'a friend like me' in a 360 degree format. Digital overlays of text are placed around the video sphere which share ...

Disney is putting a virtual reality twist on their advertising. To promote its Broadway production of Aladdin, Disney’s theatrical productions arm has partnered with OmniVirt, a virtual reality ...