A 360-degree video ad campaign has been launched to promote Disney’s musical Aladdin on Broadway. The ad, created by Disney and its agency Serino Coyne, places viewers on stage with Aladdin and the ...
As part of the campaign, viewers can watch the show’s premiere musical number 'a friend like me' in a 360 degree format. Digital overlays of text are placed around the video sphere which share ...
Disney is putting a virtual reality twist on their advertising. To promote its Broadway production of Aladdin, Disney’s theatrical productions arm has partnered with OmniVirt, a virtual reality ...
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