With respect to the claims that Crest Whitening Emulsions provide “100% whiter,” “faster,” and “better” results (or “whitens better”), NAD noted that in certain iterations of the ...

Agencies involved with Crest Whitening Emulsions’ advertising on TV, internet and social media have included Publicis and MMI.

In a recent National Advertising Division (“NAD”) proceeding, SmileDirectClub, LLC (“SDC”) challenged The Procter & Gamble Company’s (“P&G”) claims regarding Crest Whitening ...

Procter & Gamble Co. is reconsidering using Chris Harrison of "The Bachelor" in upcoming advertising for Crest Whitening Emulsions given his controversy-fueled hiatus from the show.

Crest Whitening Emulsions deliver five times more hydrogen peroxide, which helps whiten smiles with virtually no sensitivity, the company said.

Harnessing the power of emulsion chemistry found in top beauty products, Crest Whitening Emulsions features a water-resistant hydrating base that protects teeth from whitening-related sensitivity.

The newest addition to the lineup, Crest Whitening Emulsions with LED Accelerator Light Kit, joins the existing“ with Built-in Applicator” and“ with Wand Applicator” varieties and ...

Apply & sleep with new Crest Whitening Emulsions + Overnight Freshness, an expansion to Crest’s award-winning line of leave-on teeth whitening treatments that provides the added convenience of ...