Here’s a look at the finalists from the Best Client Advertising Campaign in this year’s INMA Global Media Awards and what the ...

Discover how Gem partnered with Demand Spring to scale their B2B marketing campaigns, build nurture programs, & expand team ...

Discover how bold creativity and strategic storytelling transformed Allica Bank’s brand in the award-winning “Get Your Money Hat On” campaign. This exclusive case study reveals how Rooster Punk helped ...

2002-04-05T17:19:13-05:00https://ximage.c-spanvideo.org ...

PureCars has released a case study it conducted to show the impact of first-party data and real-time audience targeting. The company used Robyn, an open-source marketing-mix modeling tool from Meta to ...

Attention, experiential marketers: Event Marketer‘s full coverage of the Ex Awards is here. Check out these 100 case studies of the year’s best experiential marketing campaigns—from Reddit’s ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Martha Marchesi From ...

A creator-led campaign for the film used food and fashion brands to drive pre-release buzz, generating over 3.14 million ...

Generic credentials don't close deals — vertical-specific proof does. Prospects aren't asking if you're good; they're asking if you've solved their problem before. Your happiest customer is your best ...

Huggies is without a doubt a blessing to mothers, particularly working mothers who juggle work and family. So when it introduced its new Dry Comforts Lock and Breathe diaper, its message was simple ...

Marketers from across the country (and even further) came together at the B2B Marketing Awards to recognise those who pulled off some of the best B2B campaigns of year. To find out why they won, we ...

In digital advertising, campaign scaling often becomes more difficult when businesses face account limitations, spendi ...