Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capital ...

Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

Adtech company Fluency uses automation, and now AI agents, to run digital ad campaigns across the web, Meta, Google, TikTok, ...

AppLovin’s APP narrative has evolved from game development to algorithm-led precision, marking a bold transformation few ...

Great campaigns, like great wine, are never the result of a single ingredient or effort—they emerge when all elements work ...

Learn how advertising elasticity of demand (AED) measures the impact of ad spending on sales. Discover how AED can guide effective marketing strategies.

WPP, the world’s largest advertising agency, has teamed up with chipmaker Nvidia to create ads using generative artificial intelligence. The companies announced the partnership Monday, with Nvidia ...

ChatGPT already uses some advanced personalisation, making search recommendations based on a user’s search history, chats and ...

As agency brands, office spaces and staff begin to consolidate, the merger shifts into execution mode. The key question now ...

Learn how advertising injury coverage can defend your business from claims like libel, slander, and copyright infringement, ...

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