(Photo: http://photos.prnewswire.com/prnh/20150121/726598-b) Attending athletes and guests experienced the superiority of Ultra BOOST through state-of-the-art live ...

The Adidas Yeezy Boost 350 V2 was released in 2016 as the sixth collaborative project of Adidas and Kanye West. The V2 version of the actual Yeezy Boost 350 had a higher-cut and superimposed Primeknit ...

adidas sent shockwaves through the world of running shoes — and, shortly thereafter, the world of casual shoes thanks to a bit of help from then-partner Ye — with the release of the UltraBOOST in 2015 ...

Adidas‘ Boost midsole is now available in higher definition. The German footwear brand has revealed the future of its iconic Boost midsole: the Boost HD. To celebrate the “next evolution” of the ...

With 2015 irrevocably etched into the sneaker culture annals as the year of the adidas Boost, and with the German sports giant ready to churn out a host of new collaborations, unique product, archive ...

Back in 2014, the Adidas PureBoost was the first time most people got a first glimpse at what Boost even is. The squishy, foamy, bouncy material has since gone on to define the success—both cultural ...

Two titans of athletic footwear have teamed up on a shoe that promises to “redefine the sneaker industry.” Reebok and parent company Adidas have combined the powers of their InstaPump and Boost ...

Earlier this week, Adidas surpassed Air Jordan as the number two sneaker brand in the United States. That's largely thanks to supercharged sales of classic styles like the Superstar and Stan Smith, ...

News: Adidas has revealed its latest running shoe – combining a flexible knitted upper with a new version of its Boost "energy return" midsole that uses a material usually found in car dashboards (+ ...

Recognizing the influence, success and global brand power that began almost two years ago with YEEZY for adidas Originals, the unprecedented new alliance makes history as the most significant ...