Not content just to support existing immersive sound formats like Dolby Atmos and DTS:X, Sony decided to create their own. Note: With Sony 360 Reality Audio being dropped by TIDAL, the future of ...

In the multimedia experience, audio almost always gets the short end of the stick compared to video and graphics. Lately, however, there has been a growing awareness of the role that sound plays in ...

Dolby Atmos Music is just starting to take off, but already there is a challenger in the small but growing market for streamable surround-encoded music. First previewed at CES 2019, Sony’s 360 Reality ...

At CES this year, Sony's press conference distinctly lacked any major new announcements. Instead, the focus was on its ambitious plan to link high-quality video and audio tech. Sony did, however, ...

When Sony gave us a chance to demo its new 360 Reality Audio format at CES 2019 earlier this year, we were very impressed with what we heard. Our only question was, when will we get a chance to ...

I wrote an in-depth review of Sony’s 360 Reality Audio system last year, and I was quite impressed with the spaciousness of the sound it produced in headphones. Introduced in 2019, 360 Reality Audio ...

The current decade has seen a surround-music revival through new digital technologies and Dolby Atmos Music isn't the only game in town. Sony's 360 Reality Audio (360RA) is a growing new format ...