In zero-based budgeting, a company draws up its budget from scratch every year, requiring managers to justify every dollar they plan to spend. Traditional "incremental" budgeting, by contrast, uses ...

Growth at all costs is out — and cutting burn and extending runway is in. And now that many startups are running through the venture funding they raised in the go-go-go times of pre-2021, many ...

Finding the right mix of targeted funding and good outcomes presents challenges to organizations of any size. During annual budget development, organizations can employ several different models to set ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Paull, founder and principal at R3 ...

Zero-based budgeting is essentially a cost-control mechanism. By re-setting each line of the budget at zero, it focuses attention on expenses and challenges existing costs. There are, however, ...

Zero-based budgeting (ZBB) is a financial planning approach that requires every expense to be justified in each new budgeting period. Unlike traditional budgeting, where past expenditures set the ...

Budgeting, budgeting, budgeting! It seems like we talk about it a lot, and yet even though it’s one of the most important processes for any business—big or small—to undertake, it is often one of the ...

Companies use different budgeting techniques to allocate capital and set forecasts for the future. Two of the most common techniques are zero-based budgeting and traditional budgeting, which exist on ...

With zero-based budgeting, first introduced a few decades ago, no budget line item is sacred. Every year, the budget for every item is reset to zero, and everything allocated to it must be justified ...

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“2017 for us was not a pretty year, with flat like-for-like, top-line growth,” summarised Martin Sorrell on WPP’s performance in early March, before news of his abrupt resignation broke on 15 April.