Ariana Grande and Jimmy Fallon, ahead of the release of ‘Wicked,’ lip synched to the viral 'Wicked Witch of the East, bro' ...
The "Wicked" movie, which stars Cynthia Erivo and Ariana Grande, has launched a marketing blitz ahead of its release.
More than just a marketing campaign, Wickedcore is emerging as a movement, immersing audiences in a dual-hued world of green ...
Universal’s strategy for launching a blockbuster franchise is about to be ‘just short of obnoxious.’ It’s the new industry ...
The hits kept coming: Howard Kissel of the New York Daily News dismissed Wicked as “an interminable show with no dramatic logic or emotional center. Constantly lurching in different directions, the ...
Kristin Chenoweth brought a bit of sparkle to a special “Wicked” screening in New York City on Nov. 14, wearing glittering ...
While "Wicked" is the first of a two-part adaptation, Universal decided to downplay the Part One nature of the film in its marketing.
The Oscar-winning composer shares his writing process for Wicked's iconic songs, from 'Popular' to 'Defying Gravity' ...
"I think they do a terrific, terrific job," author Gregory Maguire said of the film adaptation of the Broadway musical inspired by his famous book.
Jon M. Chu’s Wicked Part One is set to defy gravity when it comes to theaters just ahead of the Thanksgiving holiday. The ...
As for merchandise, MinaLima — the studio behind iconic graphic props from the Wizarding World of Harry Potter — developed an ...