White House, Cracker Barrel and spoofed logo
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Cracker Barrel has now rolled back on its initial plans to redesign its decades-long logo into a new minimalist one, mere hours after President Donald Trump weighed in on the issue.
Cracker Barrel is reversing course and reinstating its old logo—just hours after President Donald Trump said doing so would be great for business. The Tennessee-based restaurant chain announced Tuesday that the backlash over their minimalist rebranding—which included some on right being upset over the “woke” change—caused them to reconsider.
On President Donald Trump's schedule for Tuesday is a meeting of his Cabinet at 11 a.m. ET. It will be the seventh Cabinet meeting of Trump's second term. It comes as Trump's federal takeover of Washington continues and as Trump seeks to remove Federal Reserve Governor Lisa Cook from her position.
Cracker Barrel reversed its logo redesign after customer backlash. Some criticized the new logo as "woke," while others missed the old logo's nostalgic charm. The incident highlights consumers' emotional attachment to established brands.