Miami-Dade will get nearly $1 million from the Grand Theft Auto marketing signage on the roof of the Kaseya Center. Worth it?

A Vice City marketing push has begun in Miami, Florida, with a sign welcoming visitors to the fictional setting of GTA VI now ...

Crews are installing a massive "Welcome to Vice City" sign on the Kaseya Center as GTA 6 marketing ramps up across Miami.

Miami has a new addition to its skyline — a giant pink “Welcome to Vice City” sign on top of the Kaseya Center.The sign was ...

Rockstar paid Miami-Dade County $975,000 for a Welcome to Vice City sign atop the Kaseya Center, installed by helicopter and staying up until April 2027.

MIAMI — A new message is now sitting high above downtown Miami: “Welcome to Vice City.” The giant pink and white letters were ...

Rockstar Games has installed a massive "Welcome to Vice City" sign atop Miami's Kaseya Center as part of its GTA 6 marketing ...

Rockstar Games is ramping up marketing for Grand Theft Auto 6 with a massive $1 million billboard in Miami, moving forward ...

In more GTA 6 news, we recently got confirmation that Milton from Office Space is in the game, the limited-edition GTA 6 DualSense controllers are selling fast, and unsurprisingly, a lot of people are ...

GTA 6 brings Vice City to real Miami with $975,000 Kaseya Center sign as Rockstar ramps up marketing before its November ...

Rockstar Games started the real-world campaign for GTA 6. The studio installed a massive Welcome to Vice City sign on top of the Kaseya Center, and reportedly l ...

Miami-Dade County pitched Rockstar Games on GTA 6-themed airports and Metromover wraps — now the sheriff and judiciary are pushing back.