Miami-Dade will get nearly $1 million from the Grand Theft Auto marketing signage on the roof of the Kaseya Center. Worth it?

A Vice City marketing push has begun in Miami, Florida, with a sign welcoming visitors to the fictional setting of GTA VI now ...

Crews are installing a massive "Welcome to Vice City" sign on the Kaseya Center as GTA 6 marketing ramps up across Miami.

Miami has a new addition to its skyline — a giant pink “Welcome to Vice City” sign on top of the Kaseya Center.The sign was ...

A Vice City marketing push has begun in Miami for the new Grand Theft Auto VI, coming out in November. The game is set in Vice City, which is inspired by Miami.

Rockstar paid Miami-Dade County $975,000 for a Welcome to Vice City sign atop the Kaseya Center, installed by helicopter and staying up until April 2027.

MIAMI — A new message is now sitting high above downtown Miami: “Welcome to Vice City.” The giant pink and white letters were ...

Rockstar Games has installed a massive "Welcome to Vice City" sign atop Miami's Kaseya Center as part of its GTA 6 marketing ...

In more GTA 6 news, we recently got confirmation that Milton from Office Space is in the game, the limited-edition GTA 6 DualSense controllers are selling fast, and unsurprisingly, a lot of people are ...

Rockstar Games is ramping up marketing for Grand Theft Auto 6 with a massive $1 million billboard in Miami, moving forward ...

GTA 6 brings Vice City to real Miami with $975,000 Kaseya Center sign as Rockstar ramps up marketing before its November ...

Miami-Dade County pitched Rockstar Games on GTA 6-themed airports and Metromover wraps — now the sheriff and judiciary are pushing back.