Texas Tech has begun the process of upsetting the balance in college football. They have revamped their name, image, and ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

With Big 12 championship aspirations and one of the most robust NIL budgets in the country, Texas Tech will be among the ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Texas Tech football coach Joey McGuire has long had an admirer in Deion Sanders. This time, it's over Red Raiders' big ...

Lee Hunter, who spent three seasons with the Knights, had a reunion with his former teammates at this week’s Big 12 Media ...

Big 12 Media Days are Tuesday and Wednesday at Frisco. Here are five things to know about the Texas Tech football team going ...

Texas Tech's Joey McGuire Calls Out SEC Powerhouse for Future Matchup originally appeared on Athlon Sports. The college ...

In the 2026 recruiting class, the Texas Longhorns have landed just two top-15 in-state prospects, per On3 Industry Rankings, ...

Making a statement won’t be enough for a roster that cost reportedly over $30 million to put together. Anything short of at ...

Texas Tech's sophomore point guard Christian Anderson just finished a masterclass in how to be a floor general during the ...

FRISCO — It’s been a busy offseason for Texas Tech quarterback Behren Morton. Before he spent time at the Manning Passing ...