Shares of Shopify ( SHOP +7.69%) charged sharply higher on Wednesday, surging as much as 8.9%. As of 11:59 a.m. ET, the stock was still up 7.3%. The catalyst that sent the e-commerce platform provider higher was its decision to embrace artificial intelligence (AI) agent shopping.

While Amazon is shutting out Meta’s Muse, Shopify is partnering on payment technology with the buzzy AI assistant.

The commerce company has made major inroads into embedded finance, a strategy that could get a boost from partnering with the social media giant's new AI agent.