Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...

A fall denim campaign centered on, in the words of choreographer Robbie Blue, “celebrating everyone’s differences?” count us ...

On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim looks ...

Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

Gap dropped an 'inclusive' jeans ad featuring the girl group KATSEYE after the Sydney Sweeney 'good genes' American Eagle ...

American retailer Gap launched a new jeans campaign featuring the pop group KATSEYE. Writer Sally Panis compares and ...

The shoot and corresponding short film notably include a reimagining of Gap’s low-rise, long-and-lean jeans, further proof ...

Unveiling an updated version of the early 2000s staple Long & Lean jeans, the band performs wearing the latest trends in ...

KATSEYE and Gap collaborated on a fall 2025 denim campaign, and Yoonchae and Lara talked to Cosmopolitan about childhood Gap memories and "Milkshake" by Kelis.

The moment is also freshly off the heels of Sydney Sweeney's controversial denim advertisement for American Eagle, which was ...

American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.