Kylian Mbappé, on and Nike
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Mbappe's relationship with Nike was one of the longest-standing in the football industry. This is the inside story of how On secured a deal
Kylian Mbappe continued wearing Nike boots in his first match after announcing his new deal with On, and Nike made a subtle response through its customization platform.
Nike’s Dow risk is secondary to a deeper threat as Mbappé leaves for On, signaling rising competition and new pressure on Nike’s turnaround.
Real Madrid striker Kylian Mbappe has quit his long-term relationship with Nike to become the face of Swiss company On’s first expansion into football boots.
After months of rumors that overshadowed the 2026 FIFA World Cup, the news is official. Global superstar Kylian Mbappé has left Nike and signed a new contract with On. The Swiss sportswear brand announced its entry into football alongside one of the ...
Kylian Mbappe’s move from Nike to Swiss sportswear company On came with a major financial decision, with the Real Madrid forward turning down a contract that would have placed him among the
Kylian Mbappé has signed with Swiss sportswear company On Holding, ending a relationship with Nike that began in 2006, when he was just 9 years old.
Kylian Mbappe has not taken long to demonstrate the next phase of his shoe journey. The Real Madrid superstar has been spotted wearing the new football boots from Swiss sportswear giant On in EA SPORTS FC 27,
Nike had been with Kylian Mbappe since 2006, when he was still a child. He chose not to renew once that deal expired this summer. On has confirmed the contract is a mix of cash and company shares, not a simple endorsement cheque.
Nike shares edged lower Monday morning after a rough weekend, including controversy over a Converse ad that critics said resembled racist imagery.