Crews are installing a massive "Welcome to Vice City" sign on the Kaseya Center as GTA 6 marketing ramps up across Miami.

Rockstar paid Miami-Dade County $975,000 for a Welcome to Vice City sign atop the Kaseya Center, installed by helicopter and staying up until April 2027.

Rockstar Games is ramping up marketing for Grand Theft Auto 6 with a massive $1 million billboard in Miami, moving forward ...

Rockstar Games has installed a large promotional sign for Grand Theft Auto 6 at the Kaseya Center. The sign cost nearly $1 ...

GTA 6 brings Vice City to real Miami with $975,000 Kaseya Center sign as Rockstar ramps up marketing before its November ...

Rockstar's offline advertising campaign in Miami was airlifted onto the roof by helicopter, spans several hundred square ...

We have another very on-the-nose piece of GTA 6 marketing in Miami, with Rockstar putting a huge Vice City sign on the roof of the Kaseya Center.

Rockstar Games has installed a massive "Welcome to Vice City" sign atop Miami's Kaseya Center as part of its GTA 6 marketing ...

Rockstar Games has reportedly spent nearly $1 million to install a "Welcome to Vice City" sign in Miami as part of Grand ...

The Miami Heat's home venue, the Kaseya Center, has given itself a makeover in anticipation of the GTA VI release.

The Miami Herald reports that Miami-Dade county will collect $975,000 from this sign alone. The county is hosting the most "elaborate" displays for GTA 6, but other parts of the larger metropolitan ...