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News

Cracker Barrel logo update

The Dallas Morning News · 12m
Cracker Barrel dumps new logo after social media backlash
Cracker Barrel Old Country Store Inc. said it’s getting rid of a new logo that had sparked controversy and prompted a slump in its share price.
CBS News on MSN · 13h
Cracker Barrel to return to its old logo after backlash
Last week, Cracker Barrel announced that it was changing its logo to remove the image of a man sitting in a chair leaning against a barrel, and replacing it with a logo that only featured the chain's name.
NBC News on MSN · 13h
Cracker Barrel will go back to old logo after conservative backlash
The country-themed restaurant chain reversed itself a day after it tried to reassure customers that its values didn't change in the branding decision.
43mon MSN

Cracker Barrel Shares Rise Premarket After Chain Restores Old Logo

Cracker Barrel shares rose over 6% premarket on Wednesday morning, hours after the restaurant chain announced it would ...
20hon MSN

Cracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.

Cracker Barrel misread its own customer base — and our culturally sensitive times — in revamping its image, experts say.
12hon MSN

White House takes credit for Cracker Barrel logo reversal

The White House is taking credit for Cracker Barrel’s decision to scrap its much-maligned rebrand in the wake of presidential ...

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