Starbucks is making its "secret menu" official — and turning it into a nationwide contest with a cash prize. Why it matters: ...

We recently published 14 Stocks Jim Cramer Discussed As He Talked About Record Bitcoin Price. Starbucks Corporation ...

Starbucks is adding a secret menu drinks to its app and is conducting a contest to find new favorite drink hacks.

However, Starbucks has been struggling lately, and CEO Brian Niccol is responsible for fixing it. The company is coming off ...

Brian Niccol is making some big changes at Starbucks. It's hardly his first time attempting a turnaround at a fast-food chain. Niccol has two decades of experience in the restaurant industry, from ...

Starbucks CEO Brian Niccol has received $96 million in total compensation since he began his tenure in September. AP. Meanwhile, Starbucks under Niccol is implementing changes to enhance the in ...

By Waylon Cunningham (Reuters) -Starbucks CEO Brian Niccol earned a reputation on Wall Street as a miracle worker for wounded ...

Chipotle CEO Brian Niccol will be leaving the fast casual food chain to take over as the chief executive of Starbucks, the companies announced Tuesday.. Niccol will start in his new leadership ...

Starbucks started asking baristas to write messages on customers' cups this year as a friendly gesture. Starbucks says, "A ...

Starbucks Corporation (NASDAQ:SBUX) is one of the Jim Cramer Warns Viewers About FOMO & Discusses These 19 Stocks. Starbucks Corporation (NASDAQ:SBUX) is a frequent feature of Cramer’s morning show.

Former Chipotle CEO Brian Niccol is now officially chief executive of Starbucks. He's tasked with turning around the coffee giant, which has seen same-store sales shrink over the last two quarters.