The transaction marks the end of Battle Creek's run as a quintessential company town in Michigan, where the name "Kellogg" ...

The Kellogg cereal business, an iconic Michigan brand, is being sold to Ferrero, an Italian chocolate and sweets company.

WK Kellogg, the Battle Creek-based maker of cereals, agreed to the sale as the company has struggled with weakening consumer ...

Vassallo is disappointed in the potential sale, telling News Channel 3 that WK Kellogg is a longtime staple in town, and is what the "cereal city" was built off of. "I remember the stories of the ...

W.K. Kellogg Co. has shown a strong commitment to Battle Creek since its formation,” said Interim City Manager Ted Dearing.

WK Kellogg Co’s headquarters is in Battle Creek. After the transaction closes, Battle Creek will remain a core location for ...

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long ...

Ferrero will acquire WK Kellogg in a $3.1B deal, adding top cereal brands like Frosted Flakes and Special K to its growing ...

The deal, which still needs approval from WK Kellogg Co.’s shareholders, is expected to close in the second half of the year.

Battle Creek cereal maker WK Kellogg Co. is on the verge of being sold to Italian candy maker Ferrero for a reported $3 billion, according to multiple news outlets, including Reuters and The Wall ...

Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK ...

US sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with ...